机读格式显示(MARC)

• 000 00829cam a2200253 4500

• 001 0000374334

• 005 20191008160400.0

• 008 710714s1971 maua bs 001 0 eng d

• 010 __ |a 79129576

• 035 __ |a 9(DLC) 79129576

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.2 |b .D28

• 090 __ |a F713.50/E93

• 093 __ |a F713.50

• 100 1_ |a Darden, William R., |d 1936- |e comp.

• 245 10 |a Marketing management and the decision sciences: |b theory and applications |c [by] William R. Darden [and] Rudolph P. Lamone.

• 260 __ |a Boston, |b Allyn and Bacon |c [1971]

• 300 __ |a x, 576 p. |b illus. |c 22 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Decision making.

• 700 1_ |a Lamone, Rudolph P., |d 1931- |e joint comp.

• 920 __ |a 222016 |z 1