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Online Public Access Catalogue

题名/责任者:

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

版本说明:

3rd ed.

出版发行项:

Boston, Mass : Irwin/McGraw-Hill, c1998.

ISBN:

0256226326 (pbk. : alk. paper)

ISBN:

0071154299 (international)

ISBN:

0072897872 (Business Week ed.)

载体形态项:

xxii, 547 p. : ill. ; 26 cm.

丛编说明:

The Irwin/McGraw-Hill series in marketing

个人责任者:

Boyd, Harper W.

附加个人名称:

Walker, Orville C.

附加个人名称:

Larréché, Jean-Claude.

论题主题:

Marketing-Management.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：