机读格式显示(MARC)

• 000 01103cam a2200337 a 4500

• 001 0000373618

• 003 CAL

• 005 20190926094500.0

• 008 970616s1998 maua b 001 0 eng

• 010 __ |a 97022528 //r98

• 020 __ |a 0256226326 (pbk. : alk. paper)

• 020 __ |a 0071154299 (international)

• 020 __ |a 0072897872 (Business Week ed.)

• 040 __ |a DLC |c DLC |d C#P

• 050 00 |a HF5415.13 |b .B669 1998

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.3/E22

• 093 __ |a F713.3 |2 3

• 099 __ |a CAL 022000664353

• 100 1_ |a Boyd, Harper W.

• 245 10 |a Marketing management : |b a strategic approach with a global orientation / |c Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

• 250 __ |a 3rd ed.

• 260 __ |a Boston, Mass : |b Irwin/McGraw-Hill, |c c1998.

• 300 __ |a xxii, 547 p. : |b ill. ; |c 26 cm.

• 490 0_ |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Walker, Orville C.

• 700 1_ |a Larréché, Jean-Claude.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU