MARC状态：审校 文献类型：西文图书 浏览次数：43
- 题名/责任者:
- Write on target : the direct marketer's copywriting handbook / Donna Baier Stein, Floyd Kemske ; foreword by Bob Stone.
- 出版发行项:
- Lincolnwood, Ill. : NTC Business Books, c1997.
- ISBN:
- 0844259144 (alk. paper)
- 载体形态项:
- vii, 274 p. : ill. ; 25 cm.
- 个人责任者:
- Stein, Donna Baier.
- 附加个人名称:
- Kemske, Floyd, 1947-
- 论题主题:
- Sales letters-Handbooks, manuals, etc.
- 论题主题:
- Advertising copy-Handbooks, manuals, etc.
- 中图法分类号:
- F713.8
- 一般附注:
- Includes index.
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