珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.

出版发行项:

Lincolnwood, Ill., USA : NTC Business Books, c1995.

ISBN:

0844235482 (recyclable paper)

载体形态项:

xv, 287 p. : ill. ; 25 cm.

个人责任者:

Brady, Frank R.

附加个人名称:

Vasquez, John Angel.

论题主题:

Television advertising.

论题主题:

Television-Production and direction.

论题主题:

Advertising media planning.

中图法分类号:

F713.80

书目附注:

Includes bibliographical references (p. 207-208) and index.

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