机读格式显示(MARC)

• 000 00920cam a2200277 a 4500

• 090 __ |a F713.80/E7

• 093 __ |a F713.80 |2 5

• 001 0000374330

• 005 20191008153900.0

• 008 940513s1995 ilua b 001 0 eng

• 035 __ |a (DLC) 94017786

• 010 __ |a 94017786

• 020 __ |a 0844235482 (recyclable paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF6146.T42 |b B65 1995

• 082 00 |a 659.14/3 |2 20

• 100 1_ |a Brady, Frank R.

• 245 10 |a Direct response television : |b the authoritative guide / |c Frank R. Brady, J. Angel Vasquez.

• 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1995.

• 300 __ |a xv, 287 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 207-208) and index.

• 650 _0 |a Television advertising.

• 650 _0 |a Television |x Production and direction.

• 650 _0 |a Advertising media planning.

• 700 1_ |a Vasquez, John Angel.

• 920 __ |a 222016 |z 1