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题名/责任者:

Marketing strategies for the new Europe : a North American perspective on 1992 / by John K. Ryans, Jr. and Pradeep A. Rau ; contributors, James R. Krum, Cynthia C. Ryans.

出版发行项:

Chicago, IL : American Marketing Association, c1990.

ISBN:

0877572038

载体形态项:

xvi, 202 p. : ill. ; 24 cm.

个人责任者:

Ryans, John K.

附加个人名称:

Rau, Pradeep A.

论题主题:

Corporations, American-European Economic Community countries.

地理名称主题:

European Economic Community countries-Commerce-United States.

地理名称主题:

United States-Commerce-European Economic Community countries.

中图法分类号:

F116.7

书目附注:

Includes bibliographical references (p. 193-202).

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