机读格式显示(MARC)
- 000 01104cam a2200289 a 4500
- 008 891027s1990 ilua b 001 0 eng d
- 040 __ |a DLC |c DLC |d DLC |d OCoLC
- 043 __ |a n-us--- |a e------
- 050 00 |a HF3092.8 |b .R93 1990
- 245 10 |a Marketing strategies for the new Europe : |b a North American perspective on 1992 / |c by John K. Ryans, Jr. and Pradeep A. Rau ; contributors, James R. Krum, Cynthia C. Ryans.
- 260 __ |a Chicago, IL : |b American Marketing Association, |c c1990.
- 300 __ |a xvi, 202 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 193-202).
- 650 _0 |a Corporations, American |z European Economic Community countries.
- 651 _0 |a European Economic Community countries |x Commerce |z United States.
- 651 _0 |a United States |x Commerce |z European Economic Community countries.
- 700 1_ |a Rau, Pradeep A.