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Online Public Access Catalogue

题名/责任者:

Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.

出版发行项:

New York : McGraw-Hill, c1980.

ISBN:

007055272X

载体形态项:

xxii, 665 p. : ill. ; 24 cm.

丛编说明:

McGraw-Hill series in marketing

个人责任者:

Schewe, Charles D., 1942-

附加个人名称:

Smith, Reuben M.

论题主题:

Marketing.

论题主题:

Marketing-Problems, exercises, etc.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

豆瓣简介：