机读格式显示(MARC)

• 000 00921pam a2200301 i 4500

• 001 0000374270

• 003 CAL

• 005 20191008111900.0

• 008 991108s1980 nyua b 00110 eng

• 010 __ |a 79013395

• 020 __ |a 007055272X

• 040 __ |c NKL

• 050 00 |a HF5415 |b .S3238

• 082 0_ |a 658.8

• 090 __ |a F713.5/E149

• 093 __ |a F713.5

• 099 __ |a CAL 021999637021

• 100 1_ |a Schewe, Charles D., |d 1942- |0 CAL n2005216727# |7 ba0yba0y

• 245 10 |a Marketing : |b concepts and applications / |c Charles D. Schewe, Reuben M. Smith.

• 260 __ |a New York : |b McGraw-Hill, |c c1980.

• 300 __ |a xxii, 665 p. : |b ill. ; |c 24 cm.

• 490 0_ |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Problems, exercises, etc.

• 700 1_ |a Smith, Reuben M. |0 CAL n2005229682# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a NKL