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Online Public Access Catalogue

题名/责任者:

Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.

出版发行项:

New York : Portfolio, 2005.

ISBN:

1591841100

载体形态项:

viii, 214 p. ; 26 cm.

个人责任者:

Balter, Dave.

附加个人名称:

Butman, John.

论题主题:

Word-of-mouth advertising.

论题主题:

Viral marketing.

中图法分类号:

F713.5

一般附注:

Includes index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0720/2005048942-d.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0720/2005048942-b.html    

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