机读格式显示(MARC)

• 000 00955cam a22002894a 4500

• 090 __ |a F713.5/E97

• 093 __ |a F713.5 |2 5

• 001 0000374030

• 005 20190929151900.0

• 008 050527s2005 nyu 001 0 eng

• 010 __ |a 2005048942

• 020 __ |a 1591841100

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5827.95 |b .B35 2005

• 082 00 |a 659.13/ |2 22

• 100 1_ |a Balter, Dave.

• 245 10 |a Grapevine : |b the new art of word-of-mouth marketing / |c Dave Balter and John Butman.

• 260 __ |a New York : |b Portfolio, |c 2005.

• 300 __ |a viii, 214 p. ; |c 26 cm.

• 500 __ |a Includes index.

• 650 _0 |a Word-of-mouth advertising.

• 650 _0 |a Viral marketing.

• 700 1_ |a Butman, John.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0720/2005048942-d.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0720/2005048942-b.html

• 920 __ |a 222016 |z 1