机读格式显示(MARC)

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• 001 0000373635

• 003 OCoLC

• 005 20190926110400.0

• 008 010828s2001 enka b 001 0 eng d

• 010 __ |a 2001275100

• 015 __ |a GBA1-45308

• 020 __ |a 0471500089

• 040 __ |a UKM |e rda |c DLC |d UKM |d OCLCQ |d KLG |b eng |e rda

• 042 __ |a lccopycat

• 050 00 |a HF5548.32 |b .M465 2001

• 082 00 |a 658.8/4 |2 21

• 090 __ |a F713.36/E27

• 093 __ |a f713.36 |2 5

• 093 __ |a F713.36 |2 4

• 100 1_ |a Mercer, David |q (David Steuart)

• 245 10 |a New economy expression : |b redefining marketing in the multichannel age / |c David Mercer

• 264 _1 |a Chichester ; |a New York : |b Wiley, |c 2001

• 300 __ |a ix, 274 pages : |b illustrations ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a The new economy excellence series

• 504 __ |a Includes bibliographical references (pages [263]) and index

• 650 _0 |a Electronic commerce |x Management

• 650 _0 |a Internet marketing

• 920 __ |a 222016 |z 1