机读格式显示(MARC)

• 000 01105nam a22003257a 4500

• 001 0000373610

• 003 CAL

• 005 20190926090100.0

• 008 970307s1996 enka f 001 0 eng d

• 020 __ |a 0749419792 (pbk.)

• 035 __ |a (Sirsi) 022001130183

• 040 __ |a EZC |c EZC

• 090 __ |a F740.2/E6

• 093 __ |a F740.2 |2 5

• 099 __ |a CALB022011331097

• 245 04 |a The handbook of international direct marketing : |b an essential country-by-country guide and directory / |c edited by Adam Baines and Sheila Lloyd.

• 246 30 |a International direct marketing.

• 250 __ |a 3rd ed.

• 260 __ |a London : |b Kogan Page, |c c1996.

• 300 __ |a xxxi, 599 p. : |b ill. (some col.) ; |c 24 cm.

• 500 __ |a "Published in association with the European Direct Marketing Association"--Cover.

• 500 __ |a Includes indexes.

• 546 __ |a English

• 650 _0 |a Advertising, Direct-mail |x Handbooks, manuals, etc

• 650 _0 |a Export marketing |x Handbooks, manuals, etc

• 700 1_ |a Baines, Adam

• 700 1_ |a Lloyd, Sheila

• 710 2_ |a European Direct Marketing Association

• 920 __ |a 222016 |z 1

• 998 __ |a RUC