机读格式显示(MARC)

• 000 01006pam a2200289 a 4500

• 001 0000374411

• 003 CAL

• 005 20191009142800.0

• 008 900719s1991 maua b 00110 eng

• 020 __ |a 0875842410 (hard : acid free paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HD30.23 |b .B358 1991

• 090 __ |a F713.5/E178

• 093 __ |a F713.5

• 099 __ |a CAL 022000345910

• 100 1_ |a Barabba, Vincent P., |d 1934- |0 CAL n2004515257# |7 ba0yba0y

• 245 10 |a Hearing the voice of the market : |b competitive advantage through creative use of market information / |c Vincent P. Barabba and Gerald Zaltman.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c1991.

• 300 __ |a xiv, 294 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Decision-making.

• 650 _0 |a Industrial management.

• 650 _0 |a Marketing research.

• 650 _0 |a Competition.

• 700 1_ |a Zaltman, Gerald. |0 CAL n2005272399# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a XJT