机读格式显示(MARC)

• 000 00899nam a2200265 a 4500

• 001 0000378697

• 005 20191125155600.0

• 008 760423s1962 ilua b 101 0 eng

• 010 __ |a 62003445

• 040 __ |a DLC |c NXW |d m.c. |d SER |d UtOrBLW

• 050 04 |a HF5415 |b .A57542

• 082 0_ |a 658.8082

• 090 __ |a F713.50/E113=7

• 093 __ |a F713.50 |2 5

• 245 04 |a The Social responsibilities of marketing : |b proceedings of the winter conference, December 27, 28, 29, 1961 / |c edited by William D. Stevens

• 264 _1 |a Chicago : |b American Marketing Association, |c 1962

• 300 __ |a xxiii, 605 pages : |b illustrations ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references

• 650 _0 |a Marketing

• 700 1_ |a Stevens, William D

• 710 2_ |a American Marketing Association

• 920 __ |a 222016 |z 1