机读格式显示(MARC)

• 000 00690cam a2200241 a 4500

• 001 0000374509

• 003 CAL

• 005 20191010110500.0

• 008 700212s1970 ohua b 001 0 eng d

• 010 __ |a 69015040

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .K45

• 082 00 |a 658.8

• 090 __ |a F713.56/E15

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022011003540

• 100 1_ |a Kerby, Joe Kent.

• 245 10 |a Essentials of marketing management / |c by Joe Kent Kerby.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c c1970.

• 300 __ |a viii, 696 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1