机读格式显示(MARC)

• 000 01883nam a2200421 a 4500

• 001 0000374060

• 003 CAL

• 005 20190929154300.0

• 008 040204s2005 ilua b s001 0 eng

• 010 __ |a 2004002526

• 020 __ |a 9780252029424

• 020 __ |a 0252029429 (cloth : alk. paper)

• 040 __ |a DNLM/DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a RM214.3 |b .W36 2005

• 060 10 |a QU 145 |b W251m 2004

• 082 00 |a 615.8/54 |2 22

• 090 __ |a R459.3/E2

• 093 __ |a R459.3 |2 4

• 099 __ |a CAL 022007070430

• 100 1_ |a Wansink, Brian.

• 245 10 |a Marketing nutrition : |b soy, functional foods, biotechnology, and obesity / |c Brian Wansink.

• 260 __ |a Urbana : |b University of Illinois Press, |c c2005.

• 300 __ |a 206 p. : |b ill. : |c 24 cm.

• 440 _4 |a The food series

• 504 __ |a Includes bibliographical references (p. [197]-204) and index.

• 505 0_ |a Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.

• 650 _0 |a Communication in diet therapy.

• 650 _0 |a Patient education

• 650 _0 |a Food habits.

• 650 _0 |a Nutrition.

• 650 12 |a Marketing.

• 650 12 |a Nutrition.

• 650 22 |a Consumer Satisfaction |x economics.

• 650 22 |a Food Industry |x economics.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0415/2004002526.html

• 920 __ |a 222016 |z 1

• 998 __ |a FDU