机读格式显示(MARC)

• 000 00794nam a2200253 4500

• 001 0000374326

• 005 20191008152600.0

• 008 820831s1971 nyu b 000 0 eng

• 010 __ |a 75163703

• 020 __ |a 0390801968

• 035 __ |a 0026-12960

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.13 |b .S5

• 090 __ |a F713.5/E158

• 093 __ |a F713.5 |2 4

• 100 1_ |a Shaw, Steven J

• 245 10 |a Marketing management strategy; |b cases and problems |c [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others]

• 260 __ |a New York, |b Appleton-Century-Crofts |c [1971]

• 300 __ |a xvi, 294 p. |c 24 cm

• 504 __ |a Bibliography: p. 291

• 650 _0 |a Marketing |x Management

• 700 1_ |a Willenborg, John F

• 700 1_ |a Stanley, Richard E

• 920 __ |a 222016 |z 1