机读格式显示(MARC)

• 000 01595aam a2200301 a 4500

• 001 0000374503

• 003 CAL

• 005 20191010103300.0

• 008 990607s1999 enka b 001 0 eng d

• 015 __ |a GB99-Z1754

• 020 __ |a 1841120162

• 035 __ |a .b53721081

• 040 __ |a UKM |c UKM |d OCL |d VHB |d ABC |d ORU |d OSU |d WaOLN |d SCT

• 082 04 |a 658.827 |2 21

• 090 __ |a F760.5/E20

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022003088947

• 100 1_ |a Dearlove, Des |0 CAL n2004387823# |7 ba0yba0y

• 245 14 |a The ultimate book of business brands : |b insights from the world's 50 greatest brands / |c Des Dearlove & Stuart Crainer.

• 260 __ |a Dover, N.H. ; |a Oxford : |b Capstone, |c 1999.

• 300 __ |a xxxii, 231 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a American Express -- Apple -- Barbie -- Benetton -- Budweiser -- Coca-Cola -- Disney -- Federal Express -- The GAP -- General Electric -- Gillette -- Goodyear -- Guinness -- Ha?agen-Dazs -- Harley-Davidson -- Harvard Business School -- Heineken -- Heinz -- Hertz Car-Hire -- Hewlett-Packard -- Holiday Inn -- Hoover -- IBM -- Ikea -- Intel -- Kellogg's -- Kodak --Lego -- Levi-Strauss -- Marlboro -- Mars -- McDonald's -- McKinsey & Co. -- Mercedes-Benz -- Microsoft -- Nescafé -- Nike -- Red Cross -- Reuters -- Rolls-Royce -- Sears, Roebuck -- Sony -- Starbucks -- Swatch -- Toyota -- Virgin -- Wal-Mart -- Wrigley's -- Xerox -- Yamaha.

• 650 _0 |a Brand name products.

• 650 _0 |a Product management.

• 700 1_ |a Crainer, Stuart |0 CAL n2004333008# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a LHML