机读格式显示(MARC)

• 000 01163cam a2200337 a 4500

• 001 0000374532

• 003 CAL

• 005 20191010144800.0

• 008 020611s1998 mauab b 001 0 eng

• 010 __ |a 97024735

• 020 __ |a 0256218978 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .B4155 1998

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.50/E112

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022002136930

• 100 1_ |a Bearden, William O., |d 1945- |0 CAL n2005015551# |7 ba0yba0y

• 245 10 |a Marketing principles & perspectives / |c William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

• 246 3_ |a Marketing principles and perspectives

• 250 __ |a 2nd ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw-Hill, |c c1998.

• 300 __ |a xxxvi, 615 p. : |b ill. (some col.), col. maps ; |c 29 cm.

• 440 _0 |a Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 573-589) and indexes.

• 650 _0 |a Marketing |z United States.

• 700 1_ |a Ingram, Thomas N. |0 CAL n2005114429# |7 ba0yba0y

• 700 1_ |a LaForge, Raymond W. |0 CAL n2005134639# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a SWF