机读格式显示(MARC)
- 000 00992cam a22003014a 4500
- 008 000412s2001 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d FDU
- 050 00 |a HF5415.1265 |b .K36 2001
- 099 __ |a CAL 022001392362
- 100 1_ |a Kania, Deborah, |d 1963- |0 CAL n2004337765# |7 ba0yba0y
- 245 10 |a Branding.com : |b online branding for marketing success / |c Deborah Kania.
- 246 3_ |a Branding dot com
- 260 __ |a Chicago : |b NTC Business Books in conjunction with the American Marketing Association, |c c2001.
- 300 __ |a xvii, 285 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 277-280) and index.
- 650 _0 |a Internet marketing.
- 650 _0 |a Brand name products |x Marketing.
- 710 2_ |a American Marketing Association.