机读格式显示(MARC)
- 000 00639nam a22002417a 4500
- 008 951106s1973 enka 000 0 eng d
- 020 __ |a 0177710268 (pbk.)
- 099 __ |a CALB022011357367
- 100 1_ |a Simmonds, Kenneth.
- 245 10 |a Case problems in marketing / |c Kenneth Simmonds, David Leighton.
- 260 __ |a London : |b Nelson, |c 1973.
- 300 __ |a 215 p. : |b ill. ; |c 24 cm.
- 650 _0 |a Marketing |x Case studies.
- 700 1_ |a Leighton, David.