机读格式显示(MARC)

• 000 00722cam a2200253 4500

• 001 0000374468

• 005 20191009163200.0

• 008 730511s1973 nyua b 001 0 eng

• 010 __ |a 73001797

• 020 __ |z 3042917801 |z 304291781

• 035 __ |a (DLC) 73001797

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .R558 1973

• 082 00 |a 658.8

• 090 __ |a F713.5/E192

• 093 __ |a F713.5 |2 5

• 100 1_ |a Rodger, Leslie W.

• 245 10 |a Marketing concepts and strategies in the next decade. |c Edited by Leslie W. Rodger.

• 260 __ |a New York, |b Wiley |c [1973]

• 300 __ |a 248 p. |b illus. |c 25 cm.

• 500 __ |a "A Halsted Press book."

• 504 __ |a Bibliography: p. [236]-238.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1