机读格式显示(MARC)
- 000 01021cam a2200301 a 4500
- 008 920116r19921990ilu b 001 0 eng
- 020 __ |a 0844234591 (softcover)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.127 |b .S94 1992
- 100 1_ |a Swenson, Chester A.
- 245 10 |a Selling to a segmented market : |b the lifestyle approach / |c Chester A. Swenson.
- 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c 1992.
- 300 __ |a xix, 177 p. ; |c 23 cm.
- 500 __ |a Originally published: New York : Quorum Books, c1990.
- 504 __ |a Includes bibliographical references (p. [153]-[165] and index.
- 650 _0 |a Market segmentation |z United States.
- 650 _0 |a Consumers' preferences |z United States.
- 650 _0 |a Consumer behavior |z United States.
- 650 _0 |a Lifestyles |z United States.