机读格式显示(MARC)

• 000 00836cam a2200301 a 4500

• 001 0000374174

• 003 CAL

• 005 20190930093700.0

• 008 040113s1976 enka b 001 0 eng

• 010 __ |a 77352096

• 015 __ |a GB***

• 020 __ |a 0333198204

• 020 __ |a 0333198212 (pbk.)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M3232 1976

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/E126

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022004043508

• 245 00 |a Marketing : |b theory and practice / |c edited by Michael J. Baker.

• 260 __ |a London : |b Macmillan, |c 1976.

• 300 __ |a x, 177 p. : |b ill. ; |c 23 cm.

• 490 0_ |a Macmillan studies in marketing management

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Baker, Michael John.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL