机读格式显示(MARC)

• 000 00965cam a2200313 a 4500

• 001 0000374059

• 003 CAL

• 005 20190929154300.0

• 008 931203s1993 ilua b 001 0 eng d

• 010 __ |a 93239221

• 020 __ |a 1557384282

• 035 __ |a (OCoLC)28873477

• 040 __ |a IArlh |c IArlh |d DLC |d OOxM

• 042 __ |a lccopycat

• 050 00 |a HD69.B7 |b M37 1993

• 082 00 |a 658.8/27 |2 20

• 090 __ |a F760.5/E18

• 093 __ |a F760.5

• 099 __ |a CAL 022000902815

• 100 1_ |a Marconi, Joe. |0 CAL n2004393697# |7 ba0yba0y

• 245 10 |a Beyond branding : |b how savvy marketers build brand equity to create products and open new markets / |c Joe Marconi.

• 260 __ |a Chicago, Ill. : |b Probus Pub. Co., |c c1993.

• 300 __ |a xvi, 213 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 201-203) and index.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Brand choice.

• 650 _0 |a Product management.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU