机读格式显示(MARC)

• 000 01200cam a2200313 a 4500

• 001 0000373873

• 003 CAL

• 005 20190929093900.0

• 008 980113s1998 enka b 001 0 eng

• 010 __ |a 98002547

• 020 __ |a 1855219611

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.15 |b .B666 1998

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F760.5/E10

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022010032330

• 245 00 |a Brand management / |c edited by Leslie De Chernatony.

• 260 __ |a Aldershot ; |a Brookfield, Vt. : |b Ashgate, |c c1998.

• 300 __ |a xxvi, 375 p. : |b ill. ; |c 25 cm.

• 440 _4 |a The international library of management

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Product management.

• 700 1_ |a De Chernatony, L. |q (Leslie)

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201001002/022010032330/F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201001002/022010032330&type=1 |2 封面

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201001002/022010032330/M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201001002/022010032330&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9781855219618

• 998 __ |a CALIS