机读格式显示(MARC)

• 000 00852cam a2200289 a 4500

• 001 0000374157

• 003 CAL

• 005 20190930091400.0

• 008 720919s1973 njua b 001 0 eng

• 010 __ |a 72008816

• 020 __ |a 0133412067

• 040 __ |a DLC |c DLC |d DLC |d SCT

• 050 00 |a HF5415 |b .C793

• 082 00 |a 658.8

• 090 __ |a F713.5/E121

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006007158

• 100 1_ |a Cundiff, Edward W.

• 245 10 |a Fundamentals of modern marketing / |c Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1973.

• 300 __ |a xii, 419 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Still, Richard Ralph, |d 1921-

• 700 1_ |a Govoni, Norman A. P.

• 920 __ |a 222016 |z 1

• 998 __ |a SCT