机读格式显示(MARC)
- 000 00871nam a2200277 a 4500
- 008 050302s2005 ohua b 001 0 eng d
- 020 __ |a 0324200579 (hardback)
- 099 __ |a CAL 022005014756
- 100 1_ |a Stein, Donna Baier.
- 245 14 |a The new marketing conversation : |b creating and strengthening relationships between buyers and sellers /cDonna Baier Stein, Alexandra MacAaron.
- 260 __ |a Mason, OH : |b Thomson, |c 2005.
- 300 __ |a xii, 271 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Customer relations.
- 650 _0 |a Business communication.
- 650 _0 |a Relationship marketing.
- 700 1_ |a MacAaron, Alexandra.