机读格式显示(MARC)

• 000 00874pam a2200289 a 4500

• 001 0000373656

• 003 CAL

• 005 20190926145200.0

• 008 900802s1991 maua b 00100 eng

• 010 __ |a 90045274

• 020 __ |a 0205129242

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M29748 1991

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E39

• 093 __ |a F713.5

• 099 __ |a CAL 022000259008

• 245 00 |a Marketing classics : |b a selection of influential articles / |c [compiled by] Ben M. Enis, Keith K. Cox.

• 250 __ |a 7th ed.

• 260 __ |a Boston : |b Allyn and Bacon, |c c1991.

• 300 __ |a xii, 578 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Enis, Ben M. |0 CAL n2004518098# |7 ba0yba0y

• 700 1_ |a Cox, Keith Kohn. |0 CAL n2005050231# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a PUL