机读格式显示(MARC)

• 000 00824### a2200265## 4500

• 001 0000374076

• 003 CAL

• 005 20190929160000.0

• 008 960726s1997 iluao b 001 0 eng

• 010 __ |a 96032075

• 020 __ |a 0844235830 (alk. paper)

• 040 __ |a DLC |c DLC |d FDU

• 050 00 |a HF5415.123 |b .P476 1997

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.52/E13

• 093 __ |a F713.52

• 099 __ |a CAL 022000917212

• 100 1_ |a Percy, Larry |0 CAL n2004371488# |7 ba0yba0y

• 245 10 |a Strategies for implementing integrated marketing communications / |c Larry Percy.

• 260 __ |a Lincolnwood, Ill. : |b NTC Business Books, |c 1997.

• 300 __ |a xi, 241 p. : |b ill., photos. ; |c 24 cm.

• 500 __ |a Includes bibliographical references and index.

• 650 _0 |a Communication in marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU