机读格式显示(MARC)

• 000 00979cam a2200301 a 4500

• 001 0000179387

• 003 CAL

• 005 20090428112500.0

• 008 051220r20072007cc a b 001 0 eng d

• 020 __ |a 9787301123027

• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi |f chi

• 050 04 |a HF5415.13 |b .K636 2007

• 082 04 |a 658.8 |2 22

• 090 __ |a F713.5/E6

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022008003379

• 100 1_ |a Kotler, Philip.

• 245 12 |a A framework for marketing management = |b 营销管理架构 / |c Philip Kotler, Kevin Lane Keller著.

• 246 31 |a 营销管理架构

• 250 __ |a 3rd ed.

• 260 __ |a 北京 : |b Peking University Press, |c 2007.

• 300 __ |a xxii, 360 p. : |b ill. ; |c 25 cm.

• 440 _0 |a MBA精选教材·英文影印版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2007. |z 0131452584 |z 9780131452589. |b 3rd ed.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 2