机读格式显示(MARC)

• 000 00840pam a2200289 a 4500

• 001 0000378715

• 003 CAL

• 005 20191126091600.0

• 008 910925s1992 nyua b 00110 eng

• 010 __ |a 91037515

• 020 __ |a 047154728X

• 040 __ |a DLC |c DLC |d FDU

• 050 00 |a HF5415.13 |b .H47 1992

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E208

• 093 __ |a F713.5

• 099 __ |a CAL 022000900696

• 100 1_ |a Hiam, Alexander, |d 1957-

• 245 14 |a The portable MBA in marketing / |c Alexander Hiam, Charles D. Schewe.

• 260 __ |a New York : |b J. Wiley, |c c1992.

• 300 __ |a xiv, 464 p. : |b ill. ; |c 26 cm.

• 440 _4 |a The Portable MBA series

• 504 __ |a Includes bibliographical references (p. 451-452) and index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Schewe, Charles D., |d 1942-

• 920 __ |a 222016 |z 1

• 998 __ |a FDU