机读格式显示(MARC)

• 000 01005nam a2200277 i 4500

• 001 0000378887

• 005 20191129152000.0

• 008 191129s2004 nyua b 000 0 eng d

• 020 __ |a 1563180324

• 040 __ |a JLUZC |b eng |c JLUZC |e rda

• 090 __ |a F713.50/E131

• 093 __ |a F713.50 |2 5

• 100 1_ |a Hastings, Warren, |e author.

• 245 10 |a The New Marketing Mission : |b How Process,Metrics,and Technology Can Unleash Growth / |c Hunter Hastings, Gordon Wade, Sat Duggal with Jeff Saperstein.

• 246 31 |a How Process,Metrics,and Technology Can Unleash Growth

• 264 _1 |a New York : |b Association of National Advertisers, |c 2004.

• 300 __ |a 206pages : |b illustrations ; |c 26cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes biliographical reference (pages197-206) and index.

• 650 _0 |a Marketing

• 700 1_ |a Wade. Gordon, |e author.

• 700 0_ |a Duggal.Sat, |e author.

• 700 0_ |a Saperstein.Jeff, |e author.

• 920 __ |a 222016 |z 1