机读格式显示(MARC)

• 000 01248nam a2200349 a 4500

• 001 0000374037

• 003 CAL

• 005 20190929152500.0

• 008 031114s2004 enka b 001 0 eng

• 010 __ |a 2003067249

• 020 __ |a 0470844248 (hc : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.2 |b .S558 2004

• 082 00 |a 658.8/3 |2 22

• 090 __ |a F713.52/E11

• 093 __ |a F713.52 |2 4

• 099 __ |a CAL 022004135326

• 100 1_ |a Smith, D. V. L. |q (David Van Lloyd)

• 245 14 |a The art & science of interpreting market research evidence / |c D.V.L. Smith and J.H. Fletcher.

• 246 3_ |a Art and science of interpreting market research evidence

• 260 __ |a Chichester, West Sussex, Eng. ; |a New York : |b Wiley, |c c2004.

• 300 __ |a x, 236 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references (p. [225]-228) and index.

• 650 _0 |a Marketing research.

• 650 _0 |a Qualitative research.

• 650 _0 |a Statistics.

• 700 1_ |a Fletcher, J. H.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/wiley042/2003067249.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley047/2003067249.html

• 920 __ |a 222016 |z 1

• 998 __ |a FDU