机读格式显示(MARC)
- 000 00808cam a2200253 a 4500
- 008 130924s2001 enka b 001 0 eng
- 099 __ |a CAL 022013056851
- 245 14 |a The handbook of Key customer relationship management : |b the definitive guide to winning, managing and developing key account business / |c Ken Burnett.
- 260 __ |a London : |b Prentice Hall, |c 2001.
- 300 __ |a xix, 401 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Selling |x Key accounts.
- 650 _0 |a Marketing |x Key accounts.
- 650 _0 |a Customer services.