机读格式显示(MARC)
- 000 00687cam a2200253 4500
- 008 730621s1973 nyua b 001 0 eng d
- 040 __ |a DLC |c DLC |d DLC
- 100 1_ |a King, Stephen, |d 1931-2006.
- 245 10 |a Developing new brands |c [by] Stephen King.
- 260 __ |a New York, |b Wiley |c [1973]
- 300 __ |a viii, 184 p. |b illus. |c 23 cm.
- 500 __ |a "A Halsted Press book."
- 504 __ |a Bibliography: p. 178-180.
- 650 _0 |a Brand name products.