机读格式显示(MARC)

• 000 00718cam a2200241 4500

• 001 0000378738

• 005 20191126112700.0

• 008 710506s1971 nyua b 001 0 eng

• 010 __ |a 74137781

• 035 __ |a (DLC) 74137781

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .W359

• 082 00 |a 658.82

• 090 __ |a F713.3/E71

• 093 __ |a F713.3 |2 5

• 100 1_ |a Webster, Frederick E.

• 245 10 |a Marketing communication; |b modern promotional strategy |c [by] Frederick E. Webster, Jr.

• 260 __ |a New York, |b Ronald Press Co. |c [1971]

• 300 __ |a viii, 694 p. |b illus. |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 920 __ |a 222016 |z 1