机读格式显示(MARC)

• 000 01027nam a2200325 a 4500

• 001 0000061257

• 003 CAL

• 005 20211119094000.0

• 008 060615s2004 cc a b 001 0 eng d

• 020 __ |a 7302090815

• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

• 050 00 |a HF5415.32 |b .S35 2004

• 082 00 |a 658.8/342 |2 21

• 090 __ |a F713.55/E1

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022004104524

• 100 1_ |a Schiffman, Leon G.

• 245 10 |a Consumer behavior = |b 消费者行为学 / |c Leon G. Schiffman, Leslie Lazar Kanuk.

• 246 31 |a 消费者行为学

• 250 __ |a 8th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c c2004.

• 300 __ |a xxiv, 587, [67] p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Pearson Prentice Hall, c2004. |z 0130673358.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Motivation research (Marketing)

• 700 1_ |a Kanuk, Leslie Lazar.

• 920 __ |a 222016 |z 2