机读格式显示(MARC)
- 000 00835cam a2200289 a 4500
- 008 990104s1997 nyua 001 0 eng
- 040 __ |a DLC |c DLC |d DLC |d NJU
- 099 __ |a CAL 022001120764
- 100 1_ |a Smith, J. Walker, |d 1955-
- 245 10 |a Rocking the ages : |b the Yankelovich report on generational marketing / |c J. Walker Smith and Ann Clurman.
- 260 __ |a New York, NY : |b HarperBusiness, |c c1997.
- 300 __ |a xvii, 314 p. : |b ill. ; |c 25 cm.
- 500 __ |a Includes index.
- 650 _0 |a Marketing |z United States.
- 653 __ |a Generational marketing
- 710 2_ |a Yankelovich Partners.