机读格式显示(MARC)
- 000 00865cam a2200301 a 4500
- 008 800226s1979 enka b 001 0 eng
- 020 __ |a 0333236394 (hbk.)
- 020 __ |a 0333236408 (pbk.)
- 040 __ |a DLC |c DLC |d DLC |d SCT
- 050 00 |a HF5415 |b .B275 1979
- 099 __ |a CAL 021999646739 |a CAL 021999611790
- 100 1_ |a Baker, Michael John. |0 CAL n2005011072# |7 ba0yba0y
- 245 10 |a Marketing : |b an introductory text / |c Michael J. Baker.
- 260 __ |a London : |b Macmillan, |c 1979.
- 300 __ |a xxiv, 488 p. : |b ill. ; |c 23 cm.
- 504 __ |a Includes bibliographical references (p. [475]-480) and index.