机读格式显示(MARC)
- 000 00863cam a2200265 a 4500
- 008 940208s1994 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.127 |b .W45 1994
- 100 1_ |a Weinstein, Art.
- 245 10 |a Market segmentation : |b using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior / |c Art Weinstein.
- 260 __ |a Chicago, Ill. : |b Probus Pub. Co., |c c1994.
- 300 __ |a xv, 313 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 305-307) and index.
- 650 _0 |a Market segmentation.
- 650 _0 |a Psychographics.