机读格式显示(MARC)
- 000 00900nam a22003137a 4500
- 008 910205s1992 ilua b 00110 eng
- 035 __ |a (Sirsi) 022000152832
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.1 |b .K58 1991
- 099 __ |a CALB022011325971
- 245 10 |a Profitable direct marketing / |c Jim Kobs.
- 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1992.
- 300 __ |a xvii, 396 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. [386]-389) and index.
- 650 _0 |a Direct marketing |z United States.
- 650 _0 |a Direct marketing |z United States |x Case studies.