机读格式显示(MARC)
- 000 00784pam a2200241 a 4500
- 008 940429s1995 ilua b 001 0 eng
- 020 __ |a 0844233498 (recyclable paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.126 |b .R65 1995
- 245 10 |a Integrated direct marketing / |c Ernan Roman.
- 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1995.
- 300 __ |a xiii, 223 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Direct marketing.
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh024/94017508.html