机读格式显示(MARC)
- 000 00889cam a2200277Ia 4500
- 008 050114s2005 nyua b 001 0 eng d
- 040 __ |a IAD |c IAD |d OCLCQ |d CUY |d OUN
- 245 10 |a Marketing to leading-edge baby boomers : |b perceptions, principles, practices, predictions / |c Brent Green
- 260 __ |a Ithaca, NY : |b Paramount Market, |c c2005
- 300 __ |a xvii, 330 p. : |b ill. ; |c 24 cm
- 504 __ |a Includes bibliographical references (p. 323-324) and index
- 650 _0 |a Baby boom generation |z United States
- 650 _0 |a Baby boom generation |x Economic aspects |z United States
- 650 _0 |a Older consumers
- 650 _0 |a Market segmentation