机读格式显示(MARC)
- 000 00797### a2200289## 4500
- 008 961220s1997 nyua 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.3 |b .F393 1997
- 099 __ |a CAL 022000917236
- 100 1_ |a Feig, Barry. |0 CAL n2004368064# |7 ba0yba0y
- 245 10 |a Marketing straight to the heart / |c Barry Feig.
- 260 __ |a New York : |b AMACOM, |c c1997.
- 300 __ |a xi, 210 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes index.
- 650 _0 |a Motivation research (Marketing)
- 650 _0 |a Marketing |x Psychological aspects.