机读格式显示(MARC)

• 000 01068cam a2200349 a 4500

• 001 0000374106

• 003 CAL

• 005 20190929163200.0

• 008 940628s1995 caua b 001 0 eng

• 010 __ |a 94027899

• 020 __ |a 0534241921

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5813.U6 |b W635 1995

• 082 00 |a 658.8/348 |2 20

• 090 __ |a F737.123/E6

• 093 __ |a F737.123 |2 4

• 094 __ |a 29.4197 |2 3

• 099 __ |a CAL 022004090769

• 100 1_ |a Baker-Woods, Gail.

• 245 10 |a Advertising and marketing to the new majority / |c Gail Baker Woods.

• 260 __ |a Belmont, Calif. : |b Wadsworth Pub. Co., |c c1995.

• 300 __ |a x, 182 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising |z United States.

• 650 _0 |a Marketing |z United States.

• 650 _0 |a Minority consumers |z United States.

• 650 _0 |a Ethnic groups |z United States.

• 650 _0 |a Advertising |z United States |x Case studies.

• 650 _0 |a Marketing |z United States |x Case studies.

• 920 __ |a 222016 |z 1

• 998 __ |a WUL