机读格式显示(MARC)
- 000 00696nam a2200241 a 4500
- 008 031216s2003 njua 000 0 eng d
- 099 __ |a CAL 022003185316
- 245 12 |a A genie's wisdom : |b a fable of how a CEO learned to be a marketing genius / |c Jack Trout.
- 260 __ |a Hoboken, New Jersey : |b John Wiley & Sons, |c 2003.
- 300 __ |a viii, 120 p. : |b ill. ; |c 23 cm.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |x Decision making.
- 650 _0 |a Brand name products.