机读格式显示(MARC)

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• 001 0000373925

• 003 CAL

• 005 20190929104200.0

• 008 800721s1981 nyua b 00110 eng

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• 090 __ |a F713.52/E8

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• 099 __ |a CAL 021999661184

• 100 1_ |a Udell, Jon G. |0 CAL n2005284314# |7 ba0yba0y

• 245 10 |a Marketing in an age of change : |b an introduction / |c Jon G. Udell, Gene R. Laczniak.

• 260 __ |a New York : |b Wiley, |c c1981.

• 300 __ |a xix, 588 p. : |b ill. ; |c 24 cm. & |e 84 transparencies.

• 490 0_ |a Wiley series in marketing

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Laczniak, Eugene R. |0 CAL n2005134504# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a SWF